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Been thinking about the Twitter 10,000 characters thing. This is a document with 10,000 characters: docs.google.com/document/d/1wachDkL9uYmcDBes3PWK_E36LRjLUlXcMm6zNILLDo0/edit?usp=sharing (eg. 3 pages)
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Do they ultimately want content orgs to publish directly to Twitter? Seems massive in that light.