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A thing you might not be aware of if you haven't had kids: hours after you've given birth, marketing reps from a group called Bounty turn up at your bedside wearing NHS-like uniforms and offer you photos, discount packs and other stuff (taking your details, of course).
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We just told them we weren't interested and they left sharpish, but it seems scandalous to me that this kind of commercialisation of the NHS is even allowed. More info here: kghypnobirthing.com/katharines-hypnobirthing-blog/bounty-representatives-your-rights-as-new-mothers.amp.html
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(yes, I've been a dad for five days and I've already got on my sanctimonious parent high horse)